Jaypaul Barrow - Growth Strategist & Product Management Leader
A seasoned professional with over 20 years of experience driving market expansion, user engagement, and product development in technology-focused environments. Passionate about leveraging AI/ML technologies to create meaningful, user-centric products that drive business growth and societal benefit.
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Key Achievements
500%
YoY Revenue Growth
Spearheaded market expansion in Western Europe, achieving a 500% year-over-year revenue increase through strategic partnerships and product innovation.
300%
EMEA Growth
Directed sales and product strategy across the EMEA region at MultiTaction Inc., achieving approximately 300% YoY growth through innovative product management.
20+
Years Experience
Extensive background in senior sales leadership, technical advocacy and project management in technology-focused environments.
Professional Experience
1
Managing Director - Effective Technology Solutions
Jul 2009 – Present
Operated ETS as a versatile contracting vehicle, combining senior sales leadership with product development and technical advocacy roles. Led product management initiatives that focused on aligning technology solutions with user needs, resulting in sustained market growth.
2
Founder & CTO - North Health Solutions Ltd
Oct 2022 – Jan 2024
Co-founded and led a startup focused on health technology, managing product development from ideation to market launch. Integrated user feedback into the product development process, ensuring alignment with market needs and driving user engagement.
3
Director of Sales and Product Strategy - Jupiter Systems
Jan 2022 – Jan 2024
Spearheaded market expansion and product strategy in Western Europe, achieving significant revenue growth through strategic partnerships and user-focused product improvements.
4
Director of Sales EMEA - MultiTaction Inc.
Feb 2017 – Mar 2022
Directed sales and product strategy across the EMEA region, achieving approximately 300% YoY growth through innovative product management and market expansion.
Core Skills & Expertise

Growth Strategy Development
Expertise in crafting and executing growth strategies that drive product adoption and market expansion.

Product Management
Strong ability to lead product development from concept to market, integrating user feedback to enhance product offerings.

Technical Advocacy
Experienced in engaging technical audiences through content creation, developer relations, and community building.

Project Management
Proven track record of managing complex, cross-functional projects in fast-paced environments.
Strategic Product Development
Ideation
Identifying market opportunities and conceptualising innovative solutions
User Research
Gathering insights to ensure product-market fit
Development
Leading cross-functional teams through agile implementation
Market Launch
Executing go-to-market strategies for maximum impact
Led the development and launch of a mental health technology product, securing significant market traction and positioning the product as a leader in its field. Integrated user feedback throughout the development process to ensure alignment with market needs.
Expanding B2E Opportunities
Land & Expand Strategy
Developed strategic frameworks to effectively target and penetrate the B2E market, enabling seamless expansion of product offerings within existing client accounts.
Enterprise Engagement
Crafted tailored content and community initiatives to foster deep engagement with enterprise customers, driving increased adoption and retention.
B2E Growth Acceleration
Spearheaded growth-focused programs to rapidly scale the B2E business, leveraging data-driven insights and cross-functional collaboration.
AI/ML Focus & Startup Experience
AI/ML Understanding
Familiarity with artificial intelligence and machine learning technologies, with a keen interest in their ethical implications and potential to drive societal benefit. Committed to developing responsible AI applications that address real-world challenges.
Startup Experience
Comfortable operating in dynamic, high-growth startup environments, with a focus on adaptability and continuous learning. Experienced in navigating the unique challenges of early-stage companies, from securing funding to establishing market presence.
Passionate about leveraging emerging technologies to create meaningful, user-centric products that drive both business growth and positive societal impact. Experienced in balancing innovation with practical implementation in resource-constrained environments.
Professional Interests
CRO - Growth Strategist
Leadership roles driving rapid revenue growth through strategic market expansion, innovative product launches, and scalable digital transformation. Expertise includes fractional CRO services, growth consulting, and strategic market positioning.
CTO - Technology Management & Advocacy
Senior technology roles aligning technical innovation with strategic business outcomes. Experienced in AI integration, API-driven products, and high-performing technical team leadership to accelerate digital transformation.
Head of Product - User-Centric Innovation
Product leadership roles focused on user-centric design, agile development, and strategic market entry. Proven track record of integrating customer insights into product innovation, enhancing adoption, and achieving market leadership.
Contact Information & Education
Contact Details
UK Phone: +44 77822 98973
LinkedIn: linkedin.com/in/jaypaulb
Education
Indefatigable Military Academy
Developed resilience, leadership, and teamwork skills, laying the foundation for a successful career in technology-focused product management and growth strategy.
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